Description: To drive growth to achieve an increase in transaction volume by 30% assuming no possibility of getting the merchants to make any incremental changes at their end

User flow:

1. Customer -> Instacred -> Merchant discovery -> buys products(pre approved credit) -> order complete
2. Customer -> Merchant site -> adds product to cart -> (POS page discovers the preapproved line of the user via API and display the feature to him/her -> avails Cardless EMI -> order complete

Assumptions:

1. The BRE( business rule engine is at Instacred end ) 2.The Merchants are tech friendly , ready to adapt this integration with their CRM 3.NBFC has a dedicated resources to review the edge cases to provide seamless experience for the users
2. There is a complaint and secure way of collecting and sharing data from merchants to Instacred for underwriting the users

**Possible solutions with Prioritization: { Transactions volume (V) = no of customer(C) * no of transactions(T) }

1. Underwrite loyal customer of the brand who are new to Flexmoney** Effort: Low Impact: High Requesting the loyal customer list from each partnered merchant who are not on the whitelisted list allows for immediate underwriting opportunities. This can significantly enhance the top of the sales funnel and drive transaction volume quickly.

2.Increase Partnered Banks and NBFCs Effort: Medium Impact: High Expanding the number of banks and NBFCs to underwrite customers who have not yet been approved addresses drop-off rates during campaigns. By compiling information on these users for secondary underwriting, this initiative can capture potential transactions effectively.

3**.Leverage Customer Lookalike Audiences** Effort: Medium Impact: Medium Utilizing existing customer profiles to target similar personas for underwriting can enhance top-of-funnel engagement through performance marketing. This approach can attract new users who resemble your current loyal customer base.

4.Flexmoney to Offset MDR with Reduced Interest Rates Effort: Low Impact: Medium Offering reduced interest rates by offsetting the Merchant Discount Rate (MDR) can make transactions more appealing to users. While this has a positive impact, it may not drive immediate results compared to other initiatives.

5.Expand Merchant Network Effort: High Impact: Medium Increasing partnerships beyond 20,000 online merchants to include offline players is valuable for long-term growth but requires significant time and resources. This initiative may not yield quick results, making it a lower priority in terms of immediate transaction volume increase.

Prioritization:

PRD: (Underwrite loyal customer of the brand who are new to Flexmoney)

Product Requirements Document_ Instacred (1).pdf